Content Marketing and Value Building Go Hand in Hand
Content marketing success comes by strategically building and delivering valuable information to help solve people’s problems. The magic of this dynamic comes from the fact that people are already searching for the answers to their questions and your role is to be at the right place at the right time with the answers. Your goal should be to provide your target audience with information that can help to solve their problems relatively easily and quickly.
First, people need to learn to like and trust you
On the first layer of the process people are learning to like and trust you. When your audience sees the value in your content, some will be satisfied with your free solution, do it themselves and just stop. Most people will do nothing at all. And yet another group will be impressed with your knowledge and will be inspired to further explore what other problems you can solve for them. These are the people you need to focus on, nurture and aim to build relationships with.
Next you need an easily deliverable digital product
The next level of your funnel should be some kind of paid educational piece that is automated and easily deliverable without you! This can be in the form of a marketing email serious, webinars, videos, audios, any other kind of online material that makes them feel like you have personally delivered your promise on their expectation. This solution should solve a more complex problem and give them actionable steps they can take to see considerable results quickly. A lot of people’s curiosity will stop at this level, but the real avid fans will be looking to see what else you have to offer.
Getting close and personal
The next layer can include a one-on-one consultation, an offer to an event, or some other deliverable that involves getting in touch with you personally. At this point, people are willing to pay a much higher price because they believe in what you have to offer and they have already seem the amazing value that you have provided for them in the past.
Building a community and social proof
Offering an option to join a mastermind, a monthly meeting or some other form of membership website could be your next goal. Having loyal followers that can all congregate in one place delivers amazing value and also helps you build social proof. Since this is usually an ongoing monthly commitment, it is a great way to build relationships with loyal followers and create a community around your message or cause. Selling through teaching and building relationships This is a process from free information to paid education. It is built on content creation, engagement, and relationship building, with no shortcuts allowed. Each step is necessary and if you build out a platform without a product to offer, multiple ways to follow up, or other upgrades, you will be limited by the amount of people you can help on a one-on-one basis.
Continuously committing to deliver valuable content on a timely manner can help build your personal brand and establish you as an authority in your field. Also sharing your expertise and growing your business in this way can result in creating multiple streams of passive income and having a rewarding online career. Progress from being their leader to being their friend Through this process you can transition you from being a leader, and walking in front of others to point them in the right direction, to being their friend, walking next to them, listening to them, and making them feel included. When people see that you authentically care about them, and that you have their best interest in mind, it makes all the difference in the world.